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A new name, logo and identity - Art State is the new name for "The National Workshops For Arts And Crafts". It is a creative hide away for artists in a beautiful and historical environment.
The Logo:
1. Modeled in a modern manner from the shape of the old warehouse.
2. The four colours represents the four key areas of the place.
3. The re-orange colours are collected from the palette of one of the artist there. The blue tones are from the water of the harbour just outside the door.
4. The geometric shapes - squares - are opening up for almost infinite combination possibilities.
5. The squares put in a 45 drgree angle reflects the dynamic atmosphere of the place.
The Name: ART STATE
Art: The projects being executed there all have a artistic relation. Art is the ideal.
State: "An artistic state in the state". Its OWN place with room for absorption and wild dreams. At the same time the name refers to the danish state - which owns it.
Put together the name is modern, is easy to say over the phone and has a nice ring to it.
The name is international, but is just as easily understood by danish people. The short international name is also easier to use in layout purposes and finally the name refers to the phrase "state of the art" which is a beautiful metaphor dealing with a place where artistic dreams and high quality is being united. |
Project:
- Name/identity generation.
- Logo - type design.
- Brochure layout.
- Layout promotion material.
- Digital Flash business card.
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