Local Committee of Vesterbro Logo

A new fresh approach - The Local Committee of Vesterbro needed a new logo that reflected the citys multicultural diversity.
 
Vesterbro is a modern classic where different shapes and colours fit together, as one collective in a constant change.
 
The inspiration for this project, came from the classic game of Tetris, and in this case it is used as a metaphor for a city constantly experiencing changes. New is added or being improved all the time. Vesterbro is the frame and the imagination, of the people living there, is the only limit.
 
The colours of the logo reflects Vesterbros vivid diversity, human stories, love for life and strong connection to the city.
 
The people are living together in one lovely atmosphere of culture, new or old architecture, green spots and silly niché stores. All of these people have their own stories to tell and like the game the combinations of colour and shape are endless. In everyday life these people are the foundation, the building tiles for a strong future. 

Project:
 
- Concept.
- Logo - logotype.
- Poster.