Beauvais: New Soluble Bottle
New bottles - same ketchup - New environmental bottle concept, that is actually soluble in hot water.   The ketchup brand Beauvais is on right course with its new ketchup - 100% natural, more tomates and less sugar. The weakness is found in the plastic bottle which is screaming anything else but pure nature.    The new bottle is being fabricated in environmental friendly CMC-material (CarboxyMethylCellulose). This not only saves energy in the production process, but the bottle is soluble in hot water when it is empty. That way the consumer saves space in the garbage can but the environment is also being saved for any toxic or pollutive decomposition process.		Project:   - Package concept and design. - Bottle design. - Presentation posters.